Whats this all about?

Whats the blogging all about? For me, this will be a way to get my professional ideas out into the world without having to submit them for review per se. It is the community which will decide how valuable my thoughts may or may not be to their own professional experiences. I am definitely opinionated on alot of what my industry is doing and what it has to offer. I don't necessarily think my views are radical but they can be contentious. I, along with my wife operate a business from the perspective of a consumer. We are driven by integrity and ensuring that our capabilities match our integrity has been a key to our success. I suspect then, that my thoughts will challenge the norm when they have to and allow those that feel they need to do the same, to rally behind my thoughts and provide their own. I hope this whole blog thing proves to be valuable for myself and those with whom I have a professional relationship with.